Despite the challenges, I genuinely believe this is an amazing time to be a self-published author.

There’s no cost to join the ARC team—just a shared love of books and a few words shared online once you’ve read it.

When I say “build a cult following for your book,” I don’t mean a creepy secret society.

Want to succeed in 2025? Don’t chase what publishers are buying. Write what readers are still begging for.

Let’s Talk About the Anxiety of Hitting Publish: You spend months—maybe years—writing this thing. You pour every ounce of creative...

So, you’ve written a book—or you’re writing one—and now everyone’s shouting: “Start Building an Author Platform!” “Grow your audience!”...

We’re diving straight into the deep end—the real financial barriers to self-publishing and why traditional publishing isn’t exactly a...

I’m Rufus—yes, that Rufus. Founder of Rufus Watson Books LLC, accidental author, and now—apparently—a blogger. Wild, right?