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Self-Publishing Journey


Formatting a Book (Without Losing Your Mind)
You don’t need fancy software. You don’t need a hundred-dollar subscription. You don’t need to cry into your keyboard while trying to figure out how to force Word not to indent the first paragraph of a chapter. You just need tools that work.
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11 hours ago4 min read
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Let’s Talk Book Covers: DIY vs. Pro Design (and Why I Used Canva)
I’m proud of my Canva cover. It reflects the heart of my book, it didn’t break the bank, and most importantly, I finished it.
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May 53 min read
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🚨 GIVEAWAY ALERT! 🚨 Countdown to The Shadows Within Release!
I honestly can’t even explain how excited (and a little emotional!) I am to finally see The Shadows Within making its way into the world.
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Apr 261 min read
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My Self-Publishing Journey in 2025: What I've Learned After Publishing "The Shadows Within"
Despite the challenges, I genuinely believe this is an amazing time to be a self-published author.
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Apr 215 min read
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Read The Shadows Within Before Anyone Else — Join the ARC Team!
There’s no cost to join the ARC team—just a shared love of books and a few words shared online once you’ve read it.
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Apr 142 min read
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How to Build a Cult Following for Your Book: Ditching Algorithms for Genuine Connection and Sales
When I say “build a cult following for your book,” I don’t mean a creepy secret society.
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Apr 74 min read
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The Anxiety of Hitting "Publish" as a Self-Published Author
Let’s Talk About the Anxiety of Hitting Publish: You spend months—maybe years—writing this thing. You pour every ounce of creative...
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Apr 32 min read
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Building an Author Platform Without Going Broke (or Losing Your Soul)
So, you’ve written a book—or you’re writing one—and now everyone’s shouting: “Start Building an Author Platform!” “Grow your audience!”...
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Apr 13 min read
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Publishing Advice: Real Costs & Insights for Aspiring Authors
We’re diving straight into the deep end—the real financial barriers to self-publishing and why traditional publishing isn’t exactly a...
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Mar 313 min read
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So… I Accidentally Wrote a New Book (And Launched a Whole Damn Company)
I’m Rufus—yes, that Rufus. Founder of Rufus Watson Books LLC, accidental author, and now—apparently—a blogger. Wild, right?
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Mar 222 min read
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